• Parade Team

123Loadboard and Parade expand 3PL capacity reach with new freight marketplace channel

Updated: May 12



San Francisco, California – Parade, the leader in Capacity Management, and 123Loadboard, a leading freight marketplace, today announced that Parade 3PL customers will soon be able to post and sell freight on 123Loadboard’s freight marketplace.


With the new integration, Parade customers will have another Digital Freight Marketplace to showcase their brand and build carrier relationships. 123Loadboard carrier users will benefit from real-time prices and the option to Book Now with hundreds of thousands of loads, directly with their brokerage of choice.


Parade customers are now able to immediately sync load information such as quoting, reservation, load data, carrier profile data, and carrier preferences from Parade to 123Loadboard.


Real-time experiences are table stakes to build deep carrier relationships and sell freight today. Capacity Management brings 3PLs online, and builds the best freight experiences across all channels, from digital freight marketplaces to email, that focus on 3PLs' brands.


The 123Loadboard freight marketplace joins the increasing list of supported, online freight marketplaces on Parade including: DAT, KeepTruckin’, Loadstop, Cloudtrucks, and SmartHop, among others.


“We’re excited to partner with 123LoadBoard to accelerate industry-wide digitization and access to truckload capacity for our freight brokerage customers”, said Parade CEO Anthony Sutardja. “123Loadboard brings tens of thousands of trusted carriers through its carrier-first platform and expands our 3PL customers ability to find the best carriers to cover loads.”


“An integration like this allows 3PL customers to transform their capacity management because they can immediately sync freight details like quoting, reservation, carrier profile data, preferences, etc. from Parade to 123Loadboard,” says Loarn Metzen, V.P., 123Loadboard.


“They can extract information from both services at the same time thereby improving the efficiency of their workflows and speeding up the freight-moving process,” continues Metzen.




About Parade


Parade is the leading capacity management platform. Top freight brokerages build dedicated digital capacity and book more loads using Parade. Parade integrates with all of your existing tools to source capacity, match freight, and manage relationships. Brokerages using Parade reutilize carriers, streamline workflows, price competitively, and automate load-booking. For more information about Parade, visit Parade.ai.



About 123Loadboard


Founded in 2004, 123Loadboard provides a freight matching marketplace for carriers, owner-operators, brokers, and shippers to engage with pertinent, easy-to-use tools using the latest technologies to help professional truck drivers find loads and increase their loaded miles. Affordable web and mobile apps allow users to customize their subscription to meet their specific needs. The company is a trusted source for freight matching, cred, compliance issues, mileage and is one of the few trucking services where posting loads is still free. Learn more at www.123loadboard.com.