• Parade Team

Cutting-Edge Visibility Collaboration: Parade and project44 Pave the Way for the Future of Freight



Parade, the leader in freight brokerage and truckload capacity management software, today announced a new partnership with project44, the global leader in supply chain visibility for shippers and logistics service providers. The bi-directional data flow, which marks the first formal partnership between freight visibility and capacity management providers, enables integrated carrier procurement and visibility workflows that accelerate automated brokerage operations.


Parade's partnership with project44 goes beyond end to end automation for digital brokers. The partnership also significantly expands Parade’s carrier capacity for its brokerage customers through project44’s Truckload Cooperative. The partnership showcases Parade's continued commitment to provide freight brokers added capacity when they need it most. project44 joins Parade's robust network of partner capacity to give freight brokers comprehensive capacity management tooling.

“Given the complexity of their role in the supply chain and the competitive nature of their market, freight brokerages stand to benefit from integrated shipment visibility more than almost anyone else in the space,” said Anthony Sutardja, CEO at Parade.

“Now, thanks to the integration with project44, Parade will be able to offer dynamic, actionable shipment visibility to its brokerage customers.”

“At project44, we understand both the challenges of bringing cutting edge technology to the freight industry and, when done correctly, how beneficial and rewarding that disruption can be,” said Jett McCandless, CEO of project44. “Parade’s technology has huge implications for the freight world, and we look forward to forging a more transparent, integrated global supply chain together.”

Current Parade customers will begin to see a number of improvements as a result of the new integration. In addition to an influx of new capacity options, courtesy of project44’s Truckload Cooperative, project44 visibility workflows will be used to underpin an end-to-end digital freight experience, all geared towards driving efficiencies in capacity management.

“Parade is honored to be working with project44, whose visibility platform defined disruption in supply chain tech and changed the game for modern freight management,” said Anthony.

“We cannot wait to share its visibility solution, and the massive value it represents, to our freight brokerage customers. We look forward to growing the partnership as we continue our work to digitize freight brokerage access, establish industry-wide visibility and change the way the world moves freight.”



For more information about the partnership, please contact sales@parade.ai.